Old Meets New: Automaker Creates EV Versions Of Classic Cars

The newest crop of electric vehicles are pretty exciting. From the astounding horsepower of the Lucid Air Sapphire to the rugged capabilities of the GMC Hummer EV to the polarizing styling of the Tesla Cybertruck, there’s plenty to attract the attention of motorheads far and wide.

But if the look is a little too futuristic for you, there’s a way to have the latest automotive technology operating under the skin of a classic automobile.

Introducing the Roadster and GT

Despite the fact that the EV market has become saturated in recent years, British company RBW thinks it has found an underserved segment it can appeal to with its two new models. The Roadster and GT made their debut at Monterey Car Week, where attendees marveled at its unusual juxtaposition of 20th century lines and 21st century tech.

CEO Peter Swain explained: “We had four ‘wows,’” where people would go, ‘Wow, that’s beautiful. Wow, look at the interior. Wow, is it really brand new?’ And then they go, ‘Wow, is that all that costs?’”

The price (starting at $139,000) ain’t cheap, but they’re bargains compared to many other hand-built vehicles with similarly stunning retro curves.

Have it your way with Spirit EV

The next step for RBW involves the rollout of its new company, Spirit EV, which is being billed as a way for clients to commission the creation of a customized electric vehicle.

Whether someone wants a car built from the wheels up or just needs some help or components along the way, Spirit EV wants to be a one-stop shop.

Swain expressed optimism with a healthy dash of realism: “We’re in a new market, which we’ve created. It’s pretty unique — brand new, classic EV cars. But where’s it going to go? Let’s be honest, we don’t know exactly.”

Chris Agee October 25th, 2024

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